First-review sheet by channel
Fill this with your agency before work starts. Bring it back on the agreed review date.
| Channel | Look for this at the first review | Too early to judge | Gulf timing note |
|---|---|---|---|
| Paid search | Tracking live, search terms reviewed, wasted queries cut, lead or chat quality sampled. | Long-run cost efficiency if volume is still low. | Avoid judging a launch week that fell inside a holiday shutdown. |
| Paid social | Creative tests shipped, audience learning notes, destination (page or chat) working. | Mature creative winners if few tests ran. | Creative fatigue and seasonality both move faster around peak periods. |
| SEO / organic pages | Technical blockers fixed or listed, target pages live, Search Console access in your name. | Stable rankings for competitive terms. | Publishing calendars slip in Ramadan and summer unless planned. |
| Content on the site | Promised pieces published, on-page next steps clear, indexed where expected. | Compounding traffic alone. | Arabic and English pieces may move on different clocks. |
| Organic social | Cadence kept, replies handled, posts match the offer. | Follower count as a business result. | Platform habits differ by market; judge against your brief. |
| Email or owned lists | Consent clear, sends delivered, links and landing pages work. | List growth targets if acquisition just started. | Holiday sends need care; silence can be the right call. |
| WhatsApp or chat from ads | Click-to-chat works, reply ownership clear, chats tagged for sales feedback. | Deep automation maturity. | Speed of reply is part of the result, not an extra. |
Use Print or save this sheet under the table to keep a copy. Follow Voyuma on X at @getvoyuma.
Agree the date, not a magic number
Our live guide on whether an agency can guarantee results already says to put a review date in writing and to reject a fixed week count with no baseline. This page is the worksheet for that meeting.
In the brief for any Digital Marketing job, write:
- The one goal and the one number that matter.
- The first review date.
- Which rows of the sheet apply.
- What "pause, change or continue" will mean on that date.
If the brief itself is missing, start with brief a digital marketing job before you spend.